A fight between Google’s Android platform and Apple’s iOs is characteristic of the Tablet market. The fight became more intense with the entry of the new competitor, MS Surface. Comparative study of web traffic from Google’s Nexus Tablets and Microsoft’s Surface Tablet revealed that Google Tablet users are generating seven times the web traffic compared to Microsoft Surface users. This shows the superiority of Google’s Tablets over that of Microsoft. The Apple iPad is in the corporate sector and is adopted mostly by executives. Apple iPad is the most suitable deal for large organizations. The Apple Tablets are even now new and non-standard whereas Microsoft is territory familiar. The organizations are quite familiar with Microsoft technologies and Microsoft is familiar with the corporate world.
The ability of Microsoft to provide patches, upgrades and applications is a great advantage of the company. However Apple lacks in these aspects. When an organization is standardized on Apple is they should not get overwhelmed when they require to installing the latest patches from Apple. Android devices are also not effective in pushing updates and patches to enterprises in the appropriate manner. However, when compared with Apple, Google with its openness is able to manage solutions and integration with mobile device management.
Microsoft has long experience in managing entry into organizations. As a result they are able to flourish in a volatile market. In the consumer market iPad has the dominance. In the hardware front Surface is really a match to iPad. Microsoft has introduced a sleek and strong Tablet and it has its own identity instead of going for comparison with Apple in order to prove its superiority.
The screen layout of Surface is quite different from the traditional iPad screen format. Since the screen is wider it suits better for newspaper contents. Moreover, the screen of Surface has a better appearance also. Similarity with the iPhone is a plus point for iPad. IPad has the quick response time and light weight operating system of the iPhone to its advantage. Same time, the large screen allows more content rich applications. Microsoft could make an easy to use Tablet with the best features of a traditional computer. However, iPad could not do well in these aspects.
IPad is really superb in quickly reading, flagging, filing and deleting emails. However, on Surface, these tasks are delayed. The surface has slow moving software.
When one has more productivity applications with Tablet style usage sometimes, Surface is the ideal Tablet. For reading, emailing etc. iPad is a better choice.
The market is flooded with Tablets. Every week a few new Tablets are introduced in the market. Hence the customers have now a wide range of options. As a result, only those products with outstanding quality will be able to survive.